The wait is over for Genesis’s biggest statement yet. On August 19, at the Palace of Fine Arts in San Francisco, the Korean luxury brand unveiled the 2027 GV90, its first full-size, three-row electric SUV and the largest vehicle it has ever built. The range-topping Neolun version steals the show with pillarless coach doors, but the standard GV90 also arrives with serious hardware: up to 657 horsepower, a 123.5-kWh battery, and an interior that would not look out of place in a five-star hotel.
The GV90 is aimed squarely at the Rolls-Royce Cullinan, Bentley Bentayga EWB, Range Rover, and Mercedes-Maybach EQS SUV — a segment where every detail matters. And Genesis clearly brought its A-game.
Coach Doors and the Vanishing B-Pillar
The signature move is on the GV90 Neolun: rear doors that hinge backward while the front doors open normally, with no B-pillar in between. This classic coach-door layout creates a vast, unobstructed opening that makes every exit feel like a stage entrance. Genesis calls it a hidden B-pillar design, with the pillar integrated into the doors themselves to maintain structural rigidity when closed. It is the kind of feature that turns heads in a valet line, but it also poses a real safety challenge: with no fixed roof pillar, occupants are more exposed in a rollover.
Genesis says it solved that problem with a world first — a roof airbag. Designed to deploy over the glass roof, it adds a layer of occupant protection that allows the dramatic styling to coexist with safety. For buyers, the payoff is an experience no other electric SUV currently offers: a genuinely pillarless opening on a full-size platform, paired with an engineering solution that lets you enjoy the view without worrying about worst-case scenarios.
657 Horsepower and a 123.5-kWh Battery
Under the skin, the GV90 packs a dual-motor all-wheel-drive system producing up to 490 kilowatts — about 657 horsepower. That is a staggering figure for a three-row family hauler, putting it in the same performance conversation as some dedicated sports cars. Power comes from a 123.5-kWh battery pack, which Genesis estimates will deliver around 311 miles of range (or 500 kilometers on the European test cycle). Given the GV90’s size — reportedly close to a Cullinan and Bentayga EWB — that combination of power and range is impressive. It means the flagship can serve as a true long-distance luxury tourer, not just a city shuttle, while still offering effortless passing power on the highway.
The GV90 is also the first Genesis to offer up to seven seats in a full-size layout, giving it mainstream family practicality underneath all the theater. With this much battery capacity and output, it sets a new benchmark for what a Korean luxury vehicle can do.
A Cabin That Feels Like a Five-Star Hotel Room
Inside, Genesis has thrown everything at the GV90. The Neolun trim features a heated floor — a detail borrowed from high-end architecture rather than the automotive world — along with a built-in refrigerator, a cinema screen, and a 25-speaker audio system. Massive digital displays and wooden flooring round out a cabin that is more lounge than cockpit. The company has spent years building a reputation for interiors that undercut European rivals on price while matching them on material quality, and the GV90 pushes that philosophy to its logical conclusion.
This places it directly in the crosshairs of buyers who might otherwise choose a Cullinan, a Maybach EQS SUV, or a Range Rover. Genesis is positioning the GV90 as the most luxurious car ever made in South Korea, according to the company’s own introduction, and the feature list supports that claim. With seating for up to seven, the luxury extends beyond the driver and front passenger, making it a credible choice for chauffeured use as well.
The Biggest Genesis Ever, Priced Like a Flagship
The GV90 is based on the Neolun concept that Genesis revealed two years ago, and the production version stays close to that original vision. It is the largest model in the brand’s history and its first full-size SUV, representing a major step up from the GV80 that has anchored the lineup until now. Estimated pricing falls between $110,000 and $160,000, and the UK launch is expected in 2027 with a price tag around £100,000. That puts the GV90 squarely in ultra-luxury territory, a bold move for a brand still establishing itself against century-old British and German rivals.
The debut took place during Monterey Car Week, the industry’s most prestigious showcase for high-end vehicles — an appropriate venue for a machine designed to shake up the luxury EV establishment. With the coach-door Neolun leading the charge, the GV90 makes a strong first impression.
The 2027 GV90 is expected to reach U.S. showrooms as a 2027 model, with the Neolun serving as the flagship coach-door variant. Look for more details on pricing, configurations, and availability in the coming months.